MidWestOne customer spotlight: Feldman Performance

July 10th, 2014 madmin
Feldman Performance RS

With a love for sports and a passion for staying healthy and fit it’s no surprise that Dusty Feldman owns and operates Feldman Performance, a personal training business and gym. Nearly six years after starting his business he is on the verge of opening a new – and much larger – 24 hour/group training facility at 1107 Elm Street in West Liberty.

How did Feldman Performance get its start?

I was a four-sport athlete in high school and played varsity college baseball at Kirkwood Community College and St. Ambrose University. I’ve always been passionate about sports and physical activity so in college I decided to major in Fitness and Human Performance. After graduation I started working at North Dodge Athletic Club and after a few years decided to branch out and start my own business. I haven’t looked back since.

Tell us more about Feldman Performance and what you offer?

In addition to being the Personal Training Director for North Dodge Athletic club, I do the strength and conditioning training for West Liberty High School and teach youth and adult group classes and personal training sessions out of my existing West Liberty facility. I focus on corrective exercise performance, helping my clients achieve their sports performance goals in a healthy manner.

What are the details about your new facility?

It’s a 4,200 square-foot facility that will consist of training space for group classes and personal training clients and a 24-hour gym consisting of cardio equipment and a selection of free weights. I’ve been lucky enough to call myself a personal trainer/strength and conditioning coach for 7+ years now and I’m very excited about bringing this new facility to West Liberty.

What are the most challenging aspects of owning your own business?

Things are never ending. In the health and fitness field you’re constantly learning new things. When you think you’ve learned everything there is to know, you realize you’ve learned nothing at all. And when it comes to entrepreneurship it’s very similar. There’s always something new to learn and something you should be doing.

What do you like about banking with MidWestOne?

Convenience is really the biggest factor for me. I’ve gotten to know the bankers really well and it’s very nice to be able to walk into the location and know the people you’re doing business with. They’ve been great to work with.

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